How to Write Website Content That Sells

Did you know that the average person only has about 60 seconds to capture a website visitor’s attention? If your website content can’t hold their interest, they’ll move on to the next site. That’s why it’s so important to create content that is both informative and persuasive. You’ll want to make sure that your website content is search engine friendly, so make sure to use keywords throughout your writing.

Define Your Conversion Goals

Before you start writing, you need to define your conversion goals. What do you want your website visitors to do? Do you want them to buy a product or service, sign up for a mailing list, or download a brochure? Once you know what you want your visitors to do, you can start writing content that will persuade them to take that action.

Make It Easy to Read

Your website content should be easy to read and understand. Use short, concise sentences and bullet points whenever possible. Breaking up your text will make it easier for visitors to scan through your content and find the information they’re looking for.

Use Persuasive Language

The goal of your website content is to persuade visitors to take a specific action. To do this, you’ll need to use persuasive language throughout your writing. Use words like “you” and “your” to make your readers feel as if you’re speaking directly to them. Use strong verbs to encourage them to take action, such as “discover,” “learn,” and “download.” And, be sure to address any objections they might have by using phrases like “risk-free” and “guaranteed.”

Include a Call to Action

Every piece of website content should include a call to action. This is a statement that tells your readers what you want them to do, such as “Buy Now,” “Sign Up Today,” or “Download Our Brochure.” Make your call to action clear and concise, and be sure to include it at the end of every page of content.

Provide Value

One of the most important things to remember when creating content is to provide value to your readers. Your content should be informative and interesting, while also persuading visitors to take action. Be sure to use persuasive language and a strong call to action to encourage your readers to take the desired action.

Cite Sources

It’s also important to cite sources whenever possible. This will show your readers that you’re credible and knowledgeable about the subject matter. Be sure to include links to any studies or articles you reference in your content. This will help your readers find more information about the topics you’re discussing.

Make it Newsworthy

One of the most important things to remember when creating website content is to make it newsworthy. This means creating content that is interesting and engaging, while also being relevant to your business. Write about something that will capture your reader’s attention and make them want to learn more about your product or service.

Be Personal

The most important thing to remember when creating website content is to make it personal. This means writing in a way that engages your readers and makes them feel as if you’re speaking directly to them. Use short, concise sentences and be sure to include a strong call to action.

Optimize Everything

When creating website content, it’s important to remember to optimize everything. This means using keywords throughout your writing in order to make your content search engine friendly. It’s also important to use strong verbs and persuasive language to encourage your readers to take action. And, be sure to cite sources whenever possible to show your readers that you’re credible and knowledgeable about the subject matter.

Include Mobile Interface

When creating website content, it’s important to remember to optimize everything for mobile devices. This means using smaller fonts and shorter paragraphs, while also using easy-to-read fonts like Arial or Verdana. It’s also important to use buttons and links that are easy to tap on a mobile device. And, be sure to place your call to action above the fold so that it’s visible on a mobile screen.

Use Images and Videos

Creating website content that sells is all about creating informative and persuasive copy that is also interesting and engaging. Be sure to use strong verbs, address any objections, and include a clear call to action. In addition, optimize your content for search engines and mobile devices, and use images and videos to break up your text.

By following these tips, you can create content that will help you sell your products or services.