53% of customers conduct online research before they purchase a product. Therefore, your business is losing a lot of money if it doesn’t have a website. Perhaps you are launching a startup business or building your brand. Alternatively, your current business website has become outdated. As a result, you need to learn how to create a …
Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social media marketing and advertising, whereas SEO involves adding lots of content to your website and using keywords. The two are entirely different and there is no crossover… right? Some …
If Google’s devastating Panda and Penguin updates taught the internet anything, it’s that content creators can’t rest on their laurels and hope to keep relying on the same SEO techniques forever. Google is constantly updating, improving and tweaking its algorithms to make its search tool smarter and more effective at matching search terms with the …
The quickest and most effective way to start improving your success with SEO, is to change the way that you’re thinking about it. This ultimately comes down to a ‘cognitive shift’, which will improve the way that you approach your on and off-page changes and simultaneously give you a big boost in performance. By focusing …
Over the last few years, SEO has been declared dead countless times. SEO was declared dead first when Panda hit the seen and then again when the Penguin update was unveiled. These were algorithm changes that altered the way that Google ranked and organized the content it found. These updates penalized and de-indexed a large …
If you want to get to the top of the Google SERPs so that you can attract more visitors to your site, then there are countless SEO companies out there that claim to be able to help you do it. Just check out a freelancing site like UpWork, or a marketing forum like Warrior Forum …
Building links remains one of the single most important strategies when it comes to SEO. Links provide Google with in-roads to finding your content and they suggest to Google that your content is high quality. Google looks at links as referrals or as testimonies and if you have lots of links pointing at your site …
The best type of links profile to build for any website, is one that looks natural and doesn’t appear to have been bought or bargained for. These types of links profiles are the ones that are designed to look as though they developed entirely naturally and without the intervention of an SEO company, or even …
If you want your website to be as successful as possible, then there are a lot of different factors that you need to take into account. Which of these is most important all depends on who you ask but one thing that we universally know to be highly important is ‘trust’. Google wants to provide …
Search Engine Optimization is a complicated business that can really help any company to thrive. Unfortunately however, over time the whole process has been somewhat misrepresented as a simple system of getting as many links as possible pointing to your site. This dying breed of so called ‘SEO gurus’, are so desperate to get links …
While no SEO technique is perfect, guest posting is perhaps the most reliable and useful tool for building a links profile that is available to marketers today. For those who aren’t familiar with it, guest posting simply involves creating links to your website from external blogs and sites by providing them with free content. You …