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Law Firm Marketing Solutions

Law Firm Marketing Traffic

Crush Your Competitors. Work Hard, SERP Harder!

Most people don’t have a lawyer on speed dial. When your prospective clients need an attorney, 53% of clients do an internet search. While word-of-mouth and asking friends or peers for recommendations is still used, most people are going to take to the Internet to find the closest lawyer that suits their needs. Law firm marketing helps lawyers outrank their competition and get more clients by supercharging their search engine optimization (SEO).

The basic premise of search engine optimization is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. These techniques range from creating content that positions you as an expert, to technical tasks such as ensuring your website’s structure and code is correctly optimized.

SEO is difficult. This is especially true for law firms where the competitive environment leads to limited opportunities for firms to reach potential clients searching for their services. While SEO can be a significant investment, it’s an essential part of the marketing mix for those in a marketplace as competitive as the legal space.

When it comes to SEO, don’t waste your time looking for a guaranteed quick fix! SEO is an ongoing process and Google, the leading search engine, ranks websites that follow best practices and follow their specific guidelines. With a properly executed SEO campaign, you should see your ROI within 6-9 months. Whether you are a small private practice or multi-location firm, we can help you improve your website ranking with our SEO strategies! Contact me today for a FREE website analysis!

Our Process

Consultation

As soon as you sign up for our law firm marketing services, you’ll receive a dedicated Account manager. The Account manager will get on a consultation call with you to understand your business and SEO requirements. Based on the discussion, we will create a custom SEO campaign strategy for your website.

Technical SEO Audit

High-quality content and backlinks will not help you rank higher if serious technical SEO issues are lurking within the site. That’s why we do an in-depth technical SEO audit to ensure that your website is free from crawling and indexing problems that can hamper the organic growth.

Keyword Research

Concerned about your website not ranking for competitive keywords? Now that’s a thing of the past as we’ll ensure search engines rank your websites for the right keywords, that too on the top positions. That’s why we do extensive research on the niche industry that your website caters to and the audience that you cater to. This way, we segregate the right set of keywords that can drive traffic, leads, and more sales.

Content Creation

Website content is the voice of your brand, and its quality must never be compromised. That’s why we have teamed up with native copywriters and content experts to write content that stands out. We also create long-form blogs and thought leadership material to help your brand make its mark in the industry.

On-page Optimization

Get the vital SEO factors, such as meta title, description, and schema, optimized based on your website’s specific requirement. We focus on all on-page SEO aspects that can help improve your organic rankings and click-through rate.

Quality Link Building

Backlinks are indispensable to rank higher on search engines. However, the process of building backlinks has to be done meticulously. What you get from us is 100% White Hat backlinks that are secured through a genuine blogger outreach strategy. This means you get contextual backlinks on sites that are high in metrics and receive quality organic traffic.